What Is Search Engine Optimization (SEO)

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Search Engine Optimization or SEO is the process to follow to optimize your website for search engines.The SEO process has a set of rules you can apply to your website to make it easier for search engines to index your website and understand your content better.Remember that crawlers and algorithms are not humans but computer programs and they cannot ‘read or see’ a website like real users. Digital Marketing Companies in Hyderabad visit Vivid Digital

Then it’s the job of algorithms to decide which websites to rank higher for certain queries.During this continuous process, both crawlers and algorithms are looking for clues to help them make the right decisions and websites that can do this more efficiently, rank higher in the search results.

This is what SEO is all about.

SEO Components

As mentioned above, the Google ranking algorithm takes into account more than 255 ranking factors when assessing the quality of a webpage.To make it easier to handle, the various SEO factors can be grouped into three major sub-processes.

Each of these sub-processes deals with a number of factors and when applied together the end result is a fully optimized website that can achieve high rankings in Google.Here is a quick summary of what each process includes. Don’t worry if something is confusing now, we will go deeper and explain everything in more details, in the sections below.

Technical SEO:

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase.With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems.It is called “technical”, because it has nothing to do with the actual content of the website or with website promotion.The main goal of technical SEO is to optimize the infrastructure of a website.

On-Page SEO:

Your goal with on-page SEO, is to speak the ‘search engines language’ and help crawlers understand the meaning and context of your pages.This is the part where you will start dealing with keywords and content marketing and work on optimizing your pages for particular keywords. For SEO Agency Check here

Off-Page SEO:

Off Page SEO has to do with website promotion methods – techniques that go beyond website design and content. This is a critical part of the whole SEO process but you only have to deal with this after the other two processes (technical and on-page SEO) are completed.

For example, local SEO is more suited for businesses that have a physical presence and want to get more customers to their doors while ecommerce SEO is primarily for on-line shops



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